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The practical service involves defining a congruent logical model between strategic business objectives and relevant technical component capabilities. The logical model is a strategic software architecture® which forms the basis of the Svelte.Com approach to designing products and services that enable migration of business infrastructure to electronic channels. The approach is supported by an iterative methodology for analysis, feasibility and implementation.

Defining the strategic software architecture® allows for the incorporation of the maturing transaction based models of internet behaviour to be absorbed whilst ensuring it is extensible to multiple network infrastructures. In addition, commercial (money), content (data and information) and customer (brand) perspectives on the model can be tested prior to full implementation.

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